GoHighLevel vs ClickFunnels: which fits your business?
By FixGHLLast updated
GoHighLevel fits businesses and agencies that want a CRM, pipelines, email, SMS, calendars, funnels and automation in one account, and agencies that resell software to clients. ClickFunnels fits sellers whose business centres on funnels, checkout and online courses. Both entry plans were listed at $97 a month in October 2026.
We work in GoHighLevel every day, and we also migrate businesses off ClickFunnels, so we have a view. We have kept this comparison to facts you can check, with the date each price was checked.
How do GoHighLevel and ClickFunnels compare?
| GoHighLevel | ClickFunnels | |
|---|---|---|
| Entry plan (Oct 2026) | Starter, $97/month | Launch, $97/month |
| Higher plans (Oct 2026) | Unlimited $297, Agency Pro $497 | Scale $197, Optimize $297 |
| Usage charges | SMS, calls, email and AI billed on top | Extra charges reported for email volume on some plans |
| CRM and pipelines | Built in, with multiple pipelines and opportunities | Built-in CRM focused on contacts and purchases |
| SMS and calling | Built in through LC Phone | Not built in; added through tools such as Zapier |
| Calendars and booking | Built in, with reminders | Appointments feature with calendar sync |
| Funnels and websites | Funnel builder, website builder, blogs | Core strength: funnels, pages, checkout |
| Courses and memberships | Built in | Built in |
| Workflow automation | Visual workflows across email, SMS, pipelines and webhooks | Workflows for email and funnel events |
| Sub-accounts for clients | Yes, one per client | Not designed for agency client accounts |
| White-label and SaaS resale | Yes, SaaS mode on Agency Pro | No |
Prices are as listed by third-party reviews checked in October 2026, before discounts for annual billing. Confirm on each vendor's pricing page before buying. ClickFunnels appointment features are described in its Appointments documentation.
Which is cheaper, GoHighLevel or ClickFunnels?
Both start at $97 a month, so the plan price alone does not decide it. GoHighLevel adds usage charges for SMS, calls, email and AI, which scale with how much you send. ClickFunnels plans set limits on contacts and domains. Compare your total monthly cost, including the tools each platform would replace, such as a separate CRM, SMS tool or booking app.
When is GoHighLevel the better fit?
- You follow up with leads by SMS and phone as well as email.
- You sell through booked calls or appointments and need reminders and no-show follow-up.
- You manage several businesses or clients and want each in its own sub-account.
- You run an agency and want to resell the platform under your own brand.
When is ClickFunnels the better fit?
- Your business is mainly funnels, checkout and digital products.
- You do not need SMS, calling or multiple sales pipelines.
- Your team already knows ClickFunnels and the funnels are performing well.
Can you move from ClickFunnels to GoHighLevel?
Yes. Contacts move by CSV, some pages import by URL, and products, checkout and email sequences are rebuilt. Our guide on how to migrate from ClickFunnels to GoHighLevel sets out the order of work, and our ClickFunnels to GHL migration service can run it for you.
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Book a free 30-minute callFrequently asked questions
Is GoHighLevel better than ClickFunnels?
It depends on what you need. GoHighLevel suits businesses and agencies that want CRM, pipelines, SMS, calendars and funnels in one account. ClickFunnels suits sellers whose business centres on funnels, checkout and courses.
Is GoHighLevel cheaper than ClickFunnels?
Both start at $97 a month on their entry plans as listed in October 2026. GoHighLevel adds usage charges for SMS, calls and email, so compare total monthly cost, not plan price alone.
Can I move from ClickFunnels to GoHighLevel?
Yes. Contacts import by CSV, some pages import by URL, and products, checkout and email sequences are rebuilt in GHL.
Written by FixGHL, a specialist GoHighLevel studio. GoHighLevel changes often; we check these steps against HighLevel's help center and update this page when they change.