GoHighLevel glossary
The GHL terms that come up most on our calls, defined in plain English with the problems each one tends to cause.
- Sub-account
- A sub-account is the GoHighLevel workspace for a single business. It holds that business's contacts, conversations, calendars, pipelines, workflows, funnels and settings. Agencies create one sub-account per client.
- Snapshot
- A snapshot is a saved copy of a sub-account's build that can be loaded into other sub-accounts. It carries assets such as workflows, funnels, calendars, forms, custom fields and custom values, but not contacts, conversations or appointments.
- Workflow
- A workflow is GoHighLevel's automation builder. One or more triggers start it, and a sequence of actions runs for each contact who enters: sending email or SMS, waiting, branching with If/Else, updating fields or moving an opportunity.
- Trigger
- A trigger is the event that enrols a contact into a GoHighLevel workflow, for example a form submitted, an appointment booked, a tag added or an opportunity changing stage. Trigger filters narrow which events count.
- SaaS mode
- SaaS mode is a GoHighLevel agency feature that lets an agency sell sub-accounts as its own branded software, with plans, Stripe subscriptions and usage rebilling handled inside GHL. It is part of the Agency Pro plan as of October 2026.
- LC Email
- LC Email is LeadConnector Email, the built-in email sending service in GoHighLevel. Accounts can send from a shared domain or set up a dedicated sending domain with their own SPF and DKIM records for better deliverability.
- Opportunity and pipeline
- An opportunity is a potential sale linked to a contact, with a value and a status. A pipeline is the ordered set of stages an opportunity moves through, such as New lead, Booked, Won. Workflows can create and move opportunities automatically.
- Custom values
- Custom values are account-level variables in a GoHighLevel sub-account, such as the business name, phone number or booking link. They are inserted into emails, SMS, pages and workflows with merge fields, so one change updates every place they appear.
- Conversation AI
- Conversation AI is GoHighLevel's AI agent for replying to inbound messages on channels such as SMS, web chat and social DMs. It can answer questions from a knowledge base, qualify leads and book appointments, and can hand the conversation to a person.
- Agency vs location
- The agency account is the top level of GoHighLevel, where billing, snapshots, SaaS settings and sub-accounts are managed. A location is the older name for a sub-account and still appears in the API and some settings.
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