Opportunity and pipeline
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What are opportunities and pipelines in GoHighLevel?
An opportunity is a potential sale linked to a contact, with a value, a status and a stage. A pipeline is the ordered set of stages an opportunity moves through, such as New lead, Booked, Proposal and Won. A sub-account can have several pipelines, and workflows can create and move opportunities automatically.
How is it used?
- Seeing every open deal and where it stands on one board.
- Moving a lead to Booked automatically when they schedule a call.
- Reporting on how many leads reach each stage.
What usually goes wrong?
- Stages moved by hand and forgotten, so the board stops reflecting reality.
- Several opportunities created for the same contact by overlapping workflows.
- Pipelines copied from another business that do not match how you sell.
Related terms and services
See workflows, workflow automation, HubSpot to GHL migration. If something in your account is not working as described here, book a free 30-minute call.
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